Marketing, Advertising, Personality Development and Career related topics.

Online Grocery Store Business in Indi...

Online Grocery Store Business in India

A lot is being talked about Online Grocery Store Business in India and I see lots of Full Page Advertisements in newspapers of Mumbai. But I always see those advertisements differently due to my personal experience with Online Grocery Store business. In year 2010-11, I started working on Online Grocery Store (OnGoShop.com) business concept and […]

Should I leave job to begin a Startup

Leave job

In current hyped startup environment millions of youth are finding themselves on this cross road and are asking this question – “Should I leave job to begin a Startup?” This can be a classic situation for few particularly if one is at beginning of the career or have been in a job for few years […]

Storytelling in Sales

Storytelling in Sales

Storytelling has always been part of sales pitch to explain the product better to consumer in a manner he/ she understands. For example: product specifications are facts of a product but no sales happens until those specifications are explained to a prospect buyer in a manner it makes sense to him. Let’s take an example […]

Tired of running business

Tired of running business

When you have own business which is running decently well and everything thing is more or less sorted and follows monotonous routine, many feel tired of running business. A kind of boredom (like old marriage) start mounting. Most of the owner driven businesses face this situation and no wonder very few such business grow with […]

Should I remain in Niche Business

Should I remain in Niche Business

Should I remain in Niche Business? I was asked this question recently. This is classic question each company which operates in a niche faces. I have been owning a business last 8 years which operates in a niche field of TV Advertising and I have faced this question thousands time myself. I guess answer of this […]

When the advertising creative didn...

When the advertising creative didn’t worked

Recently I was asked on Quora a question which was actually on “When the advertising creative didn’t worked?” Question was as following: What are the classic examples when the marketing employed was creative but didn’t convey the right value to consumers resulting the product failure? I’m trying to prove that just being creative in marketing […]

Consumer Insight in Web Advertising

Web Advertising

Since I wrote blog titled “Dishonest Advertising?” something is constantly nibbling in my mind. I strongly feel that approach of producing brand promotion content meant for Web needs to be different than the approach of producing TV advertisements. And Consumer Insight in web advertising should be used differently than TV. A 3 or 4 minute […]

Quality or cheap video content

Quality or cheap video content

I was surfing net in free time and was exploring Wines websites and landed on a website www.winefolly.com. But what attracted me was one of the blog post on this website “The Truth About Cheap vs. Expensive Wine” and the image which they have displayed there I am using on right side of this paragraph […]

Good Marketing Strategies for an NGO

Good Marketing Strategies for an NGO

Last week someone asked me on www.Quora.com that “What are some good marketing strategies for an NGO working in India?” Usually when a question is asked I answer promptly but this question sent me in my thinking cap. Below was my response to the person whom I asked the question. But than I thought why […]

Importance of Video Marketing

Importance of Video Marketing

Marketers are more and more realising the importance of Video Marketing today. In recent times, videos around the products are finding increasing role in marketing communication mix of every brand manager and no wonder it is making difference for them. Facebook too has now joined YouTube in the race and now offer their own Video […]

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About Me

Sanjeev Singhai

Sanjeev Singhai

My superpower is my attitude towards life...

I am a professional with high engineering & technical aptitude and great friendliness for technology.I usually speak my mind and am driven by my intuitive gut feelings. I can be best defined as a creator, dreamer and mentor who focuses on simple solutions in day to day business with keen eye on opportunities.I began my journey as a Showroom Salesman, while I was in 2nd year of my graduation in year 1984. Graduated in Economics in 1986. Later competed Executive Education Program at Harvard Business School.Paved through my way to be a top executive, who is today rated among the top Marketing, Media and Advertising professionals of India. Operating from Mumbai, I work for Buchanan Group as Director for Indian Subcontinent and also own Sanjeev Digital LLP, www.IndiaConnector.comI am blessed with a closed knit family - loving wife Neeta, daughter Noopur and son Sarhtak. I am driven by spirits of giving back to society particularly by educating future generations and focusing my efforts in rebuilding a School at Bamhni Bajar, Mandla and Seva Bharti managed Orphanage and School at Jabalpur.