Socio Responsibility

Always give back to Society as much you can, which has given so much. Supports his village school.

Outlook for Change

Quest for success never ends, but some time you meet people who change course of your life. Here are some people who helped me to rediscover myself.

Nature Lover

My love to nature frequently take me on journey far land - me at Srinagar.

Adventurous

I am adventurous - no wonder I am an Entrepreneur.

Close knit family

Its important to keep within family boundings alive - key to happy life.

A Photographer

Amateur photographer who publishes his calendar every year and wild life lover.

 

How to create interactive videos?

With everyone having video camera now, video making has never been so simple. But how to create interactive videos remains the big question in front of most of content creators. I have tried penning down my thoughts on Video Making based on my experience of video production in last 8 years where in I got to work for top MNC brands of grocery store companies.Interactive Videos

First thing of interactive video making starts with identification of Audience your product and Competition. Understand your brand and that what will make it successful?

Secondly thing which one needs to decide that what’s the purpose of making of Interactive Video? Once you have identified the same, you need prepare the content of video, ideally not more than three minutes, best is under 2 minutes.

What Makes Someone Successful

Last four days I have been quizzing myself on one question – what makes someone successful – their knowledge & experience or their beliefs and behaviours?Success Traits Why some people who have skills fail to achieve? Why some people don’t have drive?

I personally feel that all successful people usually have very high self drive which separates them from masses and this one single quality of their personality makes them achieve their goals.

Brand’s confusion on Social Media Strategy

Recently I met a CEO of a new company and who is about to launch new products in market. He was confused between Digital Media Strategy and Social Media Strategy? I started pondering that why brands are confused on Social Media StrateDIgital Social Media Strategygy?

Social Media is part of every brand annual plan, but how? Why some social media platforms are popular while others are not? How brand can use them to engage consumers or do business? What’s best Social Media Strategy for brands? These are some of the questions in front of Brand Managers.

Doing Business in India

European Union’s European Regional Development Fund 2007-13 & Digital Greenwich of University of Greenwich conducted a Digital Accelerator Program for entrepreneurs of UK – “Doing Digital Business in India” on 4th Dec 2014 at Greenwich University Campus.

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One Day Program had following highlights:

1) Digital in India: Current state of digital market in India and where it is heading. Insights on who your audience is, where you can find them and how to engage with them.

Case Study: Customer Service

On 7th & 8th November 2014, I tried calling customer service helpline number of MakeMyTrip to check on a Hotel booking. Both time after waiting for almost 20-25 in Q, I hanged up the call. On 8th I wrote an email to them specifying my query. Within second I got AutoResponse. But Customer Care Executive response came after 42 hours seeking some more details about my payments etc.

In response to above MakeMyTrip emaimakemytrip big imagel, I wrote two emails today to www.MakeMyTrip.com Hotel Customer Service. Both emails were bounced for the reason “The recipient’s mailbox is full and can’t accept messages now. Please try resending this message later, or contact the recipient directly.” Now as a customer I have following to choice to conclude about the Customer Service of MakeyMyTrip:

ISRO Mars Mission Mangalyaan

Indian Space Research Organisation known as ISRO, Mars Mission Mangalyaan – India created history on Wednesday, becoming the first country to successfully get a spacecraft into the Martian orbit on its maiden attempt. I feel very proud today because of all the unsung HEROs – our ‪‎Scientists‬ of ISRO‬, who’s relentless efforts put India on forefront of Space Technologies, as ‪‎Mangalyaan‬ solo flight enters in ‪‎Mars‬ ‪‎Orbit‬ and ‪‎India‬ become ‪#FIRST‬ country in the World to succeed in its first effort. My heartiest congratulations to ISRO Team and their leader.

MangalyaanIndia joins United States, European Space Agency and the former Soviet Union in the elite club of Martian explorers with the Mars Orbiter Mission, affectionately called MOM. India’s Mangalyaan flight is significant because of the fact that more than half the world’s previous attempts – 23 out of 41 Mars missions – have failed

Know Yourself Better

“Knowing yourself is the hardest thing in the world because nobody lies to you about you more than you do. So if you want to do well, know yourself better”.

I posted the above status on my Social Media profiles today morning and than kept on wondering that this is not complete and need more explanation. Hence came back to make the above statement more meaningful for readers. And may be help readers with step by step solution of knowing yourself better.

In my experience knowing ownself is the biggest challenge people face and usually most of us are in denial mode about ourselves. People gauge themselves wrongly and mostly feel that they are more capable of than what actually they are. They blame other factors for their failures without realising that they failed due to own short comings. Or at times people underestimate themselves and think that they can’t do certain jobs, where in they possess skills to do the same job. This at times happens due to our own fears.Capture

Many a time we find ourselves in a situation and we have no other choice but than overcoming the situation and we fight hard only to realise some of our hidden skills but till that time those skills remain deeply hidden within us. That means opportunity/ situation unearths our hidden skills to emerge as winner.

HyperCity – Unfair Trade Practice

We all go to BIG branded retailer’s like Hypercity and we shop with trust and we hope that they will be fair to us. However, my wife with her continual experiences of over charging by such retailers always advises and insist on checking the prices which are charged by retailer and printed on the products. She every now and than encounter this and she always tells me her experiences and time she waste to get corrected the prices on invoice and fighting for the same. Today again she recalled about yesterday shopping at HyperCity and asked me to check theimage price on the product and invoice.

To my shocking surprise L’Oreal Paris Hair Colour, which she every time picks up more than one, is being overcharged by Rs. 60. This time she picked up two of them. Here are evidence of unfair price charged by HyperCity yesterday to us.

My wife says this is not the only case of HyperCity where in she has found retailer overcharging her but she undergo similar experiences every now and than with Big Bazar and Star Bazaar too.

Stupid Media Planning or Advertiser’s Ego

When you see 5 Full Page advertisements of one advertiser in one day in costliest newspaper of the country, what do you call it? I call it “Stupid Media Planning or Advertiser’s Ego.” In today’s Times of India Mumbai edition there are 5 Full Page advertisements of Indya Estates, a real estate developer launching new project at Bangalore targeting housing for middle income group. Their advertising agency is Six Inches.

Dishonest Advertising?

On last Sunday within few hours I noticed that on my Facebook Wall a particular post was shared by my three different FB friends and I got glued to the caption of it which said: “THE COMMERCIAL THAT’s GOING TO WIN ALL THE AWARDS.” It struck me on face, as it came across as “Dishonest Advertising” to me. I curiously clicked the link which took me to a blog “The Ad Woman.” The 6 lines blog post talks about a 4 minute+ Video/ TV commercial created for Fortune Oil (an Adani Wilmer product) by Piyush Pandey.

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With the aggressive web promotion of the video Advani Wilmer is able to create more than 8.6 lac views within 7 days of release of this video on YouTube. However, the blog title “The Commercial That’s going to Win All the Awards” raising few questions in my mind: