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BMW Mini Cooper India launch gets a coincidental boost

By Sanjeev Singhai.

BMW Mini Cooper India launch gets a coincidental boost: Yesterday’s Times of India was delivered with front cover page release of an advertisement by BMW India, as part of launch of BMW’s new range of cars in India – Mini and Mini Cooper.

BMW’s Mini range was launched in India on opening day of Delhi Auto Expo 2012 on 6th Jan 2012. But what attracted my attention was a surprised support and fame which is coinciding with this launch in India. I am talking about the Hindi movie, “PLAYERS” which was released in India after a day (yesterday) of the launch of BMW Mini Cooper in

Abhishek Bachchan , Bobby Deol, Bipasha Basu, Sonam Kapoor, Neil Nitin Mukesh starer movie is a robbery movie with car chases and the three BMW Mini’s are the star of robbery plan and car chases.

I guess nothing can support a new product launch plan like the way Hindi movie “Players” is going to support the hype creation of Mini Cooper for BMW India. I tried researching that, does the both launches are a part of a planned launch strategy or a coincident? On Google search, I gathered the info that Viacom 18, who are also the production company for Players, had tied up with BMW for recently produced English movie, Mission Impossible – Ghost Protocol and did roped in Tom Cruise for promoting BMW Vision Efficient Dynamics.

But apparently no info is available on Internet for possible tie-up between Viacom 18 and BMW India for promoting BMW Mini Cooper as launch plan in India.

So team BMW India must be very happy with this great support of Players, which comes to them from coincidence of launch of Mini Cooper in India.

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About Me

Sanjeev Singhai

Sanjeev Singhai

My superpower is my attitude towards life...

I am a professional with high engineering & technical aptitude and great friendliness for technology.I usually speak my mind and am driven by my intuitive gut feelings. I can be best defined as a creator, dreamer and mentor who focuses on simple solutions in day to day business with keen eye on opportunities.I began my journey as a Showroom Salesman, while I was in 2nd year of my graduation in year 1984. Graduated in Economics in 1986. Later competed Executive Education Program at Harvard Business School.Paved through my way to be a top executive, who is today rated among the top Marketing, Media and Advertising professionals of India. Operating from Mumbai, I work for Buchanan Group as Director for Indian Subcontinent and also own Sanjeev Digital LLP, www.IndiaConnector.comI am blessed with a closed knit family - loving wife Neeta, daughter Noopur and son Sarhtak. I am driven by spirits of giving back to society particularly by educating future generations and focusing my efforts in rebuilding a School at Bamhni Bajar, Mandla and Seva Bharti managed Orphanage and School at Jabalpur.